Category Archives: Uncategorized

Handsfree phone calls still cause accidents Keen to contribute towards your state government’s treasury? Just drive past a police car with your mobile phone held to your head and you’ll get the opportunity to donate around $200 to the government. … Continue reading →

For the last 12 weeks, I’ve been representing CoCoRide at the Agents of Change program. Agents of Change is a startup incubation program run by Student Entrepreneurs. The basic idea is to get a bunch of uni students with entrepreneurial … Continue reading →

Going viral: a critical review In this article, I critique existing paradigms around viral marketing and pull three key messages from peer reviewed literature: Key take away #1: If you want your product to go viral, it’s gotta be an excellent product. … Continue reading →

Motivational frameworks in gamification  There isn’t a whole lot of research into gamification right now. One of the seminal texts is “Gamification by Design” by Gabe Ziccherman and David Cunningham. I had an immediate reaction to one of the core concepts … Continue reading →

A pretty cool exercise to do when you have the free time (which in my case is 1 in the morning as my body refusing to sleep) is to envision where your life will be like several years from now. … Continue reading →

Blurb: Australia is more socially isolated than ever. One of the key reasons is solo commuting. Julia Gillard encouraged Australians to take little steps to foster community connections. One of those steps is to rideshare instead of driving in by yourself. … Continue reading →

  Does nature really prefer public transport? In Feb 2011, Metlink Melbourne launched its “Nature Prefers Public Transport”campaign. According to Metlink senior manager Michelle Herbert, “Public transport really is a great choice for the environment. One full tram removes as many as … Continue reading →

Castle on wheels One of the main reasons people are resistant to ridesharing (carpooling) is because they don’t like the idea of passengers invading their personal space. Just as a “man’s home is his castle”, these days, “a (person’s) car … Continue reading →

This summer, CocoRide is a force to reckon with. We have an all-star team of summer interns who are going to inject their energy and skills into CocoRide to promote ridesharing as a sustainable transport option. Each of the interns will … Continue reading →